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Digital Reputation

You are excellent at what you do. Does the internet know it?

Your experience can be vast. Your referrals can be strong. Your clients can have trusted you for years. But when someone searches for your business, or asks Google what you do, what comes back?

A well built digital reputation turns your knowledge, experience and positioning into an online presence that is clear, deliberate and built to be found the right way.

Online presence

Landing Page

A page of your own, strategic and professional, presenting who you are, what you do and why your work is worth trusting.

Explore the Landing Page →
Authority

Blog

Strategic content that turns your knowledge into authority, so people and AI platforms find your business.

Explore the Blog →
Clarity about your business
Context for your authority
Structured information for AI
01 / We know where it hurts

You built a reputation. Where does it live online?

You know how to explain your work. Your clients know the value you deliver. People who have worked with you recommend you. But most of that reputation may be scattered across Instagram, WhatsApp, word of mouth and old posts. Google will not organize any of it for you.
The way people choose a service has changed. Almost nobody noticed.
There is a wide gap between being recognized by people who already know you, and being found by people still looking for someone like you.
People now ask Google, talk to ChatGPT and check with Gemini before deciding who to hire. AI answers from whatever information it can find and interpret online.
46,5%
of Brazilians already use artificial intelligence regularly to research or buy online
Optimiza Marketing, Mapa da Busca no Brasil, 2026
47%
of adults in the United States used artificial intelligence to find a local business in the past month
Yext, Consumer Search Behaviors, 2026
Online presence · Landing Page

Who is the Landing Page for?

Sparkly's Landing Page is a single page project with a fixed scope. The page is born with strategy, copy, design and search structure built in. It is not a filled in template, and it is not a multi page website project. It is the shortest path between your business and a page that sells.

This is for you if:

You close deals over WhatsApp and today you send only your Instagram link
You are launching something and need an address of your own to advertise
Your current site is outdated and you are embarrassed to share it
You have tried writing the copy yourself and got stuck
You need to look professional for a bigger client who just showed up

This is not for you if:

You need an online store with cart and checkout
You need a blog or a site with many pages
You want to weigh in on every layout decision
You are not yet sure what you sell, or to whom

Those cases call for a different project, and Sparkly does those too. Just say so on WhatsApp.

02 / Landing Page · How it works

How it works, step by step

Sparkly's Landing Page happens in four steps, and your involvement sits in two of them. The clock starts once the briefing is answered and your materials have arrived.

1

Briefing

Day 1

A 20 minute conversation over WhatsApp or a call. Sparkly asks what you sell, who you sell it to, and what decision your client needs to make.

2

Strategy and copy

Days 2 and 3

Sparkly sets the order of the arguments around the buying decision and writes the entire page, from headline to footer.

3

Design and build

Days 4 and 5

An exclusive layout, built with the content structure and the code that make it easy for Google and AI platforms to read.

4

Review and launch

Days 6 and 7

You review and request one round of changes. Sparkly publishes with your domain configured and tracking installed.

03 / Landing Page · Scope

What is included

The Landing Page includes everything the page needs to be live and working, from strategy to launch. The list below is the full scope, and nothing in it is billed separately.

Included:

A 20 minute briefing led by Sparkly
Page structure strategy built around your commercial goal
Content planned for SEO, GEO and AEO, optimized with structured data
Custom design using your brand and visual identity
A responsive page, tested on phone and desktop
Conversion buttons wired to WhatsApp, a form or Instagram
One round of changes before final delivery
Launch with your domain configured

Not included:

Buying the domain
Logo and visual identity creation
Photo shoots
Online store, blog or extra pages
System integrations
Ad management

Sparkly does every one of those as a separate project. Worth raising in the briefing.

04 / Landing Page · Comparison

Landing Page, agency, freelancer or website builder?

Choose Sparkly's Landing Page if you need to be live fast and have no copy ready. Choose an agency if the project involves many pages and integrations. Choose a freelancer if you want professional help for less and are willing to stay on top of it. Choose a website builder if budget is the deciding factor and you have time to do it yourself.

Sparkly Agency Freelancer Website builder
⏱️Timeline Up to one week 4 to 12 weeks 3 to 8 weeks, if they do not disappear halfway Depends on you
✍️Who writes the copy Sparkly Varies, usually you You You
📋Scope and price Fixed before starting Per phase, with change orders Agreed informally, no contract Monthly subscription
🎯Digital presence strategy Included Optional, with a change order Rarely None
🔍SEO, GEO and AEO structure Included Usually charged separately Depends who you hire Basic and generic
🙋Your involvement 20 minutes plus one review Weekly meetings Chasing them, constantly Full time
⚖️Where the alternative wins Not for large projects Complex projects and integrations Lower hourly price Lower upfront cost
Authority · Blog

Forget the idea you have of a blog.

A blog is no longer a place people visit to read for pleasure. Today it is your business's knowledge base: where every subject that matters to someone looking for you is recorded, in depth.
It is where your knowledge stops being scattered and starts building a consistent body of work about what you do and what you specialize in. That body is what helps clients, Google and AI recognize your brand as an authority.
05 / Blog · How it works

From mapping to delivery

Sparkly researches what people search most about your business and builds the content on top of that. Strategy at every step.

01

Mapping

We find what people search most about your subject on Google, on AI platforms and on social media.

02

Topic proposal

From that mapping, Sparkly builds the structure of 10 posts, including up to 2 with a brand angle that reinforce your positioning.

03

Your approval

You go through the proposed topics with us and approve them. This is the only point where your involvement is required.

04

Writing and delivery

Sparkly writes everything with strategy and search structure (SEO, GEO and AEO) and delivers it ready to publish.

What you get

A map of the most searched subjects about your business
10 posts structured and written by Sparkly
Content built with SEO, GEO and AEO, in your own tone of voice
Publishing handled by Sparkly, if you already have access to your blog

Do not have a blog yet?

No problem. The product here is the content, and you receive everything ready to publish wherever you want.

If you do not have a blog yet, Sparkly can build one as a separate project. Just raise it in the briefing.

06 / Who answers for your project

Who answers for your digital reputation

Digital Reputation is led by both Sparkly founders, with no outsourcing and no account layer in between. You talk to the people who write and design your page.

Gabriela Davis

Gabriela Davis

Co-Founder · Brand & AI Strategist

"I turn complex ideas into simple solutions."

18 years building brand, product and digital presence. Previously at Grupo Boticário, RD Station, SumUp and Wellhub.

Brendha Nunes

Brendha Nunes

Co-Founder · Content & AI Strategist

"Strategy is knowing what to say before deciding how to say it."

15 years building strategy and positioning, focused on content and tone of voice.

07 / Frequently asked questions

Frequently asked questions about Digital Reputation

Do I have to buy the Landing Page and the Blog together?

No. They are two independent products. You can start with the page, take only the blog content, or do both, in whichever order makes sense for you right now.

Do I need a logo and photos ready to start?

It helps a lot, but it does not block the project. In the briefing Sparkly points out what is essential and what can be sorted later.

Who keeps the domain and the access to the page?

You do. The domain and every login stay in your name, from the start.

Do you publish the posts or just hand over the content?

Both work. If you already have a blog and give us access, Sparkly publishes. If you prefer, we hand everything over ready for your team to publish.

How many posts come with the blog project?

10 posts built from the search mapping, including up to 2 with a brand angle that reinforce your positioning.

How do you choose the topics?

Sparkly maps what people search most about your business on Google, on AI platforms and on social media. The topic list goes to you for approval before writing starts.

Do you guarantee my company will show up on Google or be cited by an AI?

No company can control what Google or AI platforms show organically. What Sparkly does is build and structure the information about your business following SEO, GEO and AEO guidelines, to improve the odds of it being found, understood and associated with the right subjects.

Does a single page work for SEO?

It works to explain your business clearly and be found for what you do. Blog content comes in when you want depth and authority across the subjects of your market.

Your digital reputation can start this week.

Tell Sparkly what you sell and who you sell it to. We answer within one business day.

I want to be found and understood. I want my Landing Page
I want to become an authority on my subject. I want my blog content